Bumble: The Game
Entry for D&AD New Blood Awards 2024. A copy-led campaign based on relatable dating scenarios, marketing a new, app feature-based, solution.
The Brief:
"Create a copy-led campaign that celebrates Bumble’s 10-year legacy, while imagining what’s next for history’s most disruptive dating app.
Your response should bring in audiences to discover Bumble through creative that centres Bumble Date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble".
Research:
Examples of 70 pages of developmental ideation, submitted as self-led university coursework:
Outcome:
Promotional Tiktok: